AI-native ERP
for equipment
businesses
Trusted by
Trusted by




MOAB gives equipment rental and dealership teams the real-time technology they need to run their operations with clarity, speed, and control.
MOAB replaces fragmented, outdated rental and dealership tools with one operating system that automates work, connects operations, and scales with your business.
Time and dollar utilization tracked in real time through telematics integrations.
30% of all quotes and contracts made from mobile.
Real-time optimization across delivery routes, truck capacity, and field teams.
Case studies
Case study

“MOAB is basically an information superhighway compared to our old system. What really sets them apart is the partnership. MOAB’s team listens to our branches, builds alongside us, and is always willing to innovate with us.”

Jason Monahan
Vice President, Axis Portable Air
Previously at Sunbelt Rentals
Case study coming soon
“I’ve used every rental software on the market and have done over 50 implementations in my career. MOAB is the best of them by a wide margin, and the implementation MOAB’s team led was the smoothest I’ve ever seen.”

Fernando Panera
CEO, National Trench Safety
Former CEO of SmartEquip
One system for the entire rental lifecycle
Track every asset, status, and location in real time.
Create, update, and invoice orders without manual handoff.
Manage inspections, downtime, and maintenance with precision.
Route faster with live maps and intelligent assignments.
Seamless financial operations, always in sync.
Accurate reporting without spreadsheets.
Track every asset, status, and location in real time.
Create, update, and invoice orders without manual handoff.
Manage inspections, downtime, and maintenance with precision.
Route faster with live maps and intelligent assignments.
Seamless financial operations, always in sync.
Accurate reporting without spreadsheets.


“Moab gives us full visibility down to the class and branch. We could not get that from our previous system without external help.”

“The dispatch module is so intuitive, it enables us to process significantly more volume with the same resources.”

“Moab is basically an information superhighway compared to our old system!”
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