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Equipment rental software

The modern, AI‑native ERP for equipment rental

Forward a customer email and MOAB drafts the quote. Build routes around what each truck can carry. See live margins by branch, asset and customer.

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Top equipment rental companies and dealerships partner with MOAB

Axis Portable Air National Trench Safety BattlefieldEquipment Rental Texas FirstRentals

Built for multi-branch operators, from two branches to national fleets.

+50%Revenue
+10%Headcount

Axis Portable Air's first year on MOAB. See the story ↓

MOAB dispatch workspace: routes by driver, a live map across branches and today's delivery and pickup requests MOAB on a phone: a quote drafted from a customer voicemail, ready for the rep to review and send Every branch on one live map Today's requests, ready to route Quote drafted from a voicemail

From request to payment

The whole rental day, in one system

Every step below happens in the same record, so nothing gets re-typed and every team sees a change the moment it's made.

Automated

A customer asks. MOAB drafts the quote.

A customer emails, texts or sends a screenshot. Forward it to MOAB and the quote is drafted with the equipment, dates, job site and PO already filled in.

Inbox · SalesForwarded to MOAB
From Maria Chen · Cascade Civil · 7:42 AM
Excavators for Main St
↓
Quote Q-4133 · Cascade Civil
✦ Drafted by MOAB

One record

What changes when the whole operation runs on one record

Most rental companies run an ERP with a handful of tools around it. Here are four ordinary moments, today and on MOAB.

Today
With MOAB
Order O-2291 · Cascade CivilOn rent
Quote drafted from email
Signed, reservation held
Routed · Truck 4 · within capacity
Delivery photos and signature
Invoice from the order, prorated
Activity thread · 3 people viewinglive

A customer emails for two excavators next week

TodaySomeone re-types the email into the ERP, calls the yard about availability and emails a PDF back.

With MOABForward the email. MOAB drafts the quote with items, dates, job site and PO, and shows what's free at each branch. The rep checks it and sends a link to sign.

Wednesday has more deliveries than trucks

TodayDispatch finds out Wednesday morning, on a whiteboard or in a separate tool.

With MOABThe branch view shows route capacity by day, so you move drop-offs or book an outside hauler days ahead.

Equipment was delivered, but nobody started billing

TodayIt surfaces at month-end, if at all.

With MOAB"Delivered, not billing" is a number on the branch dashboard. Click it to see every order.

The owner asks for utilization by branch

TodaySomeone exports to a spreadsheet or waits for an overnight report.

With MOABAsk in plain English, get the list, save it as a dashboard.

Dispatch

One map for every truck, stop and branch

See drop-offs, pickups and every driver's route across all your branches on one live map. Build routes around what each truck can actually carry, then send them to drivers' phones.

  • Truck capacity by weight, volume or any dimension you set, with a warning before a truck is overloaded
  • Drag a stop onto an existing route or start a new one
  • Outside hauls create the purchase order for you
  • Live truck locations from Samsara, Geotab, Motive and TrackUnit
  • Customers get a text when the driver is one stop away, if you turn it on for them
~99%on-time delivery during peak season at Axis Portable Air
1 → 3Axis moved from one dispatch coordinator per branch to one for every three branches
Truck 4 · FlatbedOver
Load weight11,420 / 10,000 lb

"The dispatch module is so intuitive, it enables us to process significantly more volume with the same resources."

Executive Vice President, National Trench Safety

Quoting

Forward the email. Review the quote. Send it.

MOAB reads the request, fills in the equipment, dates, job site and PO, and shows what's available at each branch. Your rep reviews it and sends it with a link to sign. It works from forwarded emails, text threads and screenshots.

33%of Axis Portable Air's revenue came through AI email routing
<8 minfrom customer email to order at Axis, without adding headcount
Nothing goes to a customer without a person checking it.
Customer email7:42 AM

"Need two excavators at the Main St job next Tuesday, PO 4471."

Maria Chen · Cascade Civil

Quote Q-4133✦ Drafted
CustomerCascade Civil
Job siteMain St
DatesJun 3 – Jun 30
PO4471
Mini excavator ×2Northside · 3 free
Send to customerEdit

Analytics

Real-time P&L for every branch, asset and customer

Margins update as orders, service work and invoices happen, not at month end. Ask a question in plain English and MOAB answers from your live data.

Quarter to date, live
✦ MOAB noticed

Light towers at Eastgate are 38% utilized while Northside turned away 6 rentals this month. Moving 4 units would cover the demand.

Create transfer
Ask MOABAll branches
Which customers lost us money last quarter?
2 accounts had negative margin after delivery and damage costs: Ironwood Group (−$3,180) and Summit Mechanical (−$940). Ironwood's delivery fees were waived on 9 orders.
Show the orders · Save as dashboard
Ask about orders, fleet or margins…↵

Illustrative data

Catch money before it leaks

Equipment delivered but not billing, waiting for pickup, or picked up but not closed, with the orders behind each number.

Alerts when a number moves

Set the line that matters and MOAB tells the right people when a metric crosses it.

No overnight exports

Data refreshes every 5 minutes, so a branch manager acts on today, not yesterday.

"Moab gives us full visibility down to the class and branch. We could not get that from our previous system without external help."

Director of Operations, Axis Portable Air

Built for rental

Built for how rental actually runs

INV-2087128-day cycle
Excavator ×2 · 28/28$3,940
Excavator (added) · 14/28$985
Partial off-rent · Jun 24Credited

Billing that matches the job

Add a third excavator two weeks into a job. It bills on the same contract, prorated to the cycle, with the math on the invoice. Invoice partial off-rents, sale items or delivery charges right away.

Checklist · Mini excavator
Photos, all four sides
Hour meter
Customer signature
Receipt sent to the site contact

Work that happens in the field

Reps quote from their phones at the job site. Drivers work through checklists set by equipment class, asset, customer or job site, take photos and collect signatures, and the customer gets a receipt with all of it.

Your rentalsCascade Civil
Mini excavator ×2On rent
Light towerPickup requested
Invoice INV-20871Pay

Customers who help themselves

Customers see what's on rent, pay invoices and request pickups in their own portal.

Also in MOAB Service and repairInventoryPayables and receivablesFinancial statementsActivity thread on every order
30%of quotes and contracts on MOAB are made from a phone.

Customer story

Axis grew revenue 50%. Headcount grew 10%.

Axis Portable Air rents portable heating, cooling and power equipment. When it moved to MOAB in December 2024, it was growing fast and still dispatching on pen and paper. Here's its first year on MOAB.

"Moab is basically an information superhighway compared to our old system!"

Branch Manager, Axis Portable Air
0150%Revenue growth, year over year. Branches grew 50% too.
0210%Headcount growth in the same period
0333%Of revenue processed through AI email routing for national accounts
04<8 minFrom customer email to order
05~99%On-time delivery during peak season
061 → 3Branches per dispatch coordinator
07~1–3%Better fleet utilization, year over year
Read the full Axis story↗
2,500+orders processed a day
1,000+routes dispatched a day
Millionsof assets tracked through telematics integrations
SOC 1 Type IISOC 2 Type II

Backed by Elad Gil and Ironspring Ventures. Built by a team from Uber and Ramp.

Switching

What moving to MOAB looks like

Changing rental systems is a big decision. Here's how the move works and who does what.

01

Map your operation

We go through your branches, price rules, billing cycles and approvals, and set MOAB up to match.

02

Move your data

Customers, job sites, equipment classes and assets, rates and open contracts come across from your current system.

03

Train and test

Each team learns its own workflow: sales, dispatch, drivers, yard and billing, and you test on your own data before go-live.

04

Go live

Branch by branch or all at once, with a named MOAB lead on call.

What comes with you

Customers and contactsJob sitesEquipment classesSerialized assetsRate sheetsOpen contracts and reservationsOpen balances

Who you work with

The team that builds MOAB, not a reseller. You get a named implementation lead from the first workshop through go-live.

Get a switching plan for your operation→

Book a demo

Show us the workflow you want to fix

Tell us how you run and pick a time. A MOAB rental specialist builds the demo around your operation. Rather not get on a call yet? Choose a recorded demo in the form.

  • The workflow you pick, set up like your operation
  • How it connects to the rest of your rental day
  • What moving from your current system would involve

"The dispatch module is so intuitive, it enables us to process significantly more volume with the same resources."

Executive Vice President, National Trench Safety
Step 1 of 2

What do you want to see first?

Pick one. We'll build the demo around it.

FAQ

Questions rental operators ask us

Is MOAB built for equipment rental?+
Yes. MOAB is built for equipment rental and dealership businesses. Partners include Axis Portable Air (portable heating, cooling and power), National Trench Safety (trench shoring), Battlefield Equipment Rental (No. 12 on the RER 100 list of North America's largest rental companies) and Texas First Rentals. Branch permissions, cross-branch dispatch and branch-level P&L are built in.
How is MOAB priced?+
MOAB is quoted for your operation, based on your branches, fleet and the modules you use. We walk through pricing in your demo, so you can compare it like for like with what you run today.
Can we see it without getting on a call?+
Yes. Choose a recorded demo in the form and a MOAB rental specialist will send you a short video of MOAB set up for your operation. You can book a live demo any time after. Get a recorded demo
Does MOAB replace our accounting system?+
MOAB includes receivables, payables and financial statements, and billing runs straight from your orders. Teams that keep an external ledger can connect QuickBooks, Sage, Microsoft Dynamics, NetSuite or Oracle.
What does MOAB connect to?+
Telematics (Samsara, Geotab, Motive and TrackUnit), pricing intelligence, parts procurement and tax software.
How long does a move take, and what data comes with us?+
It depends on your branch count and the data you bring. We map it with you before you commit. See what moving to MOAB looks like
Does it work on phones?+
Yes. MOAB runs in the phone's browser, with screens built for sales reps and drivers. 30% of quotes and contracts on MOAB are made from a phone.
Is our data secure?+
MOAB is audited for SOC 1 Type II and SOC 2 Type II. Trust and security ↗
Can we trust the AI?+
The AI drafts; your team decides. Every quote drafted from an email is reviewed by a person before it reaches the customer, and what each role can do is set by permissions.

See your rental day in MOAB

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