AI-Native Equipment Rental Management Software

MOAB is the only enterprise-grade modern rental ERP, with AI and analytics that automate the work across inventory, orders, dispatch, service, and accounting in real time.

Excavators and a lowboy trailer staged at a large job site
2,500+
Orders processed daily
1,000+
Delivery routes dispatched daily
SOC 1 & SOC 2
Type II certified

The top equipment rental companies and dealerships partner with MOAB

Axis Portable Air
National Trench Safety
Battlefield Equipment Rental, The Cat Rental Store
Texas First Cat Rentals
Toromont Cat
Holt Cat
H.O. Penn Cat
Decker, The Cat Rental Store

One management system for the entire rental lifecycle

Every MOAB module runs on the same real-time data, from the first quote to the final invoice.

01

Inventory management

See the status and location of every asset across every branch, updated the moment it moves.

02

Orders, contracts, and billing

Add equipment mid-job and it bills on the same contract, prorated to the cycle. Partial returns and extensions update billing automatically.

03

Dispatch

Plan and reroute deliveries on a live map with real-time truck and driver locations.

04

Service and repairs

Work orders live alongside your rentals, so when a unit goes down, sales and dispatch know immediately.

05

Payables and receivables

Match vendor bills to POs, and let AI apply customer payments to open invoices, even short-pays.

06

Financial statements

The general ledger stays in sync with operations, so month-end doesn't need a spreadsheet.

One record instead of seven tools

Most rental companies run an ERP with a dispatch add-on, spreadsheets, an inspection app, e-signature, a BI dashboard, and a lot of phone calls. Here is how four everyday moments change on MOAB.

A customer emails asking for two excavators next week

Today

Someone retypes the email into the ERP, calls the yard to check availability, and emails back a PDF quote.

With MOAB

Forward the email. MOAB drafts the quote with items, dates, job site, and PO, and shows availability at every branch for the rep to review and send.

Wednesday has more deliveries than trucks

Today

Dispatch finds out Wednesday morning, on a whiteboard.

With MOAB

Route capacity shows by day, so the branch moves drop-offs or books an outside hauler days ahead.

Equipment went out, but billing never started

Today

It turns up at month-end, if at all.

With MOAB

"Delivered, not billing" is a live number on the branch dashboard, with every order behind it.

The owner wants utilization by branch

Today

Someone exports a spreadsheet or waits for an overnight report.

With MOAB

Ask in plain English, get the answer from live data, and save it as a dashboard.

Built AI-native from the ground up

Legacy rental ERPs were built decades ago, on data models that were never designed for AI. MOAB runs every workflow on one real-time data model, so AI works inside the job itself.

Orders drafted from customer emails

AI reads inbound requests, matches them to the right account, and drafts the order with live availability.

Payments applied automatically

AI matches wires, ACH, and checks to open invoices, including short-pays and lumped payments.

Reporting in plain English

Ask a question about your fleet or financials and get the answer without building a report.

How MOAB's equipment rental management software drives results

Intelligence built into every workflow

MOAB's AI reads incoming customer emails, matches each request to the right account, and drafts the order with live availability. In the back office, it applies payments to open invoices automatically. Ask a question in plain English and MOAB answers from live data, then helps you act on it.

48%of Axis Portable Air's revenue processed through agentic workflows in peak season
<8 minfrom customer email to created order
MOAB chat answering why $159K is stuck awaiting pickup and scheduling the pickups with available drivers
Ask MOAB, then act on the answer
MOAB mobile delivery checklist with customer signature and condition photos
Driver delivery checklist on mobile

Dispatch that fits more stops into every day

Dispatchers plan on a live map with truck capacity and driver locations, and reroute in seconds when a job moves. MOAB warns before a truck is overloaded, and outside hauls create the purchase order automatically.

3:1branches per dispatch coordinator at Axis Portable Air, up from 1:1
99%on-time delivery at Axis Portable Air while routes grew 38%

"The dispatch module is so intuitive, it enables us to process significantly more volume with the same resources."

Executive Vice President, National Trench Safety

Easier to rent from, on any device

Customers request equipment and pay invoices in their own portal, without calling the branch. Your team quotes and checks availability from their phones.

30%of quotes and contracts on MOAB are created from mobile
MOAB mobile quote screen with items and quote total
Quote built on mobile from live availability

Real-time analytics for every asset, branch, and customer

Dashboards built into MOAB show utilization, fleet value, and profitability from the whole company down to a single branch, asset class, or customer, with data refreshed every five minutes. No exports, no overnight reports.

"Moab gives us full visibility down to the class and branch. We could not get that from our previous system without external help."

Director of Operations, Axis Portable Air
MOAB utilization dashboard showing fleet OEC growth, financial and physical utilization, and utilization by branch
Fleet utilization by branch
MOAB business health dashboard showing unbilled revenue by stage, call-off to invoice days, and third-party fulfillment cost
Unbilled revenue, by order stage

Insights that tell branch managers what to do next

MOAB tracks the KPIs branch operators care about most and flags where to act: orders that never went on rent, equipment waiting on pickup, and invoices running behind target.

Built for multi-branch rental operations

From national specialty fleets to Cat dealer rental stores, MOAB is built for operators with many branches and large fleets.

General and heavy equipment rental

Multi-yard rental fleets, including Cat Rental Store locations.

Specialty rental

Seasonal fleets like portable HVAC and power. Axis Portable Air runs 45+ branches on MOAB.

Trench shoring and safety

Safety-critical rentals where timing and inspections matter. National Trench Safety runs 65+ branches on MOAB.

Dealerships with rental fleets

Run rental and sales on one platform. See the dealership ERP

Axis Portable Air

Axis grew over 50%. Its regional teams still fit in one room.

Since switching to MOAB from Point of Rental, Axis Portable Air has handled 47% more orders in its peak season while improving every core operating measure.

+30%revenue from the same assets
−35%time to apply cash with AI
−11days sales outstanding
Read the Axis story →

"MOAB is an information superhighway compared to our old system."

Vice President, Axis Portable Air

Integrations with the tools you already run

MOAB plugs into the telematics, payments, and accounting systems rental teams already rely on.

Samsara
Stripe
Avalara
Rouse
SmartEquip
Salesforce
Geotab
Intuit QuickBooks
Sage
Microsoft Dynamics 365
Oracle NetSuite
Oracle
850+ API endpointsAnything in MOAB, via API
Direct SQL accessA read-only replica of your data
SOC 1 & SOC 2Type II certified
AES-256Encryption at rest and in transit

Equipment rental management software FAQ

Have a question that isn't here?

What is equipment rental management software?

Equipment rental management software is the system rental companies use to track fleet availability, write contracts, schedule deliveries, manage service, and bill customers. Enterprise platforms, often called rental ERPs, also run accounting and reporting across every branch.

How is MOAB different from legacy rental software?

Legacy rental systems record transactions after the fact, so teams fill the gaps with spreadsheets and phone calls. MOAB runs every workflow in one real-time system, so availability, dispatch, and billing update together.

How does MOAB use AI?

AI is built into MOAB's core workflows. It reads inbound customer emails, texts, and screenshots and turns them into draft orders. It generates quotes from live availability and pricing, applies incoming payments to open invoices, and answers reporting questions in plain English.

Can we trust the AI?

MOAB's AI drafts and your team decides. A person reviews every quote drafted from an email before it reaches the customer, and permissions control what each role can do.

How is MOAB priced?

MOAB is quoted for your operation based on your branches, fleet, and the modules you use. Pricing is covered in the demo so you can compare it against what you run today.

Can MOAB replace our current rental system?

Yes. A named MOAB implementation lead maps your branches, price rules, and billing cycles, then moves your customers, assets, rates, and open contracts. Each team trains and tests on its own data before you go live, branch by branch or all at once.

Does MOAB include accounting?

Yes. AR, AP, and the general ledger are built in and synced with operations. Teams that keep an external ledger can connect QuickBooks, Sage, Microsoft Dynamics, NetSuite, or Oracle.

How is our data secured?

MOAB is SOC 1 and SOC 2 Type II certified and encrypts all data with AES-256. You can access your data any time through the API or a read-only SQL replica.

Why use a specialized rental ERP instead of a general ERP?

General ERPs were built for businesses that sell things once. Rental is different. The same asset earns revenue many times over, availability changes by the hour, and one contract can span multiple swaps, partial returns, and billing periods. Specialized software models those workflows natively, so teams aren't forcing rental logic into spreadsheets and workarounds.

Automate the work

See how MOAB runs rental operations for multi-branch fleets like Axis Portable Air and National Trench Safety.