The AI-Native Equipment Rental ERP

MOAB runs your entire rental business on one live record, from the first quote to the general ledger. AI handles the busywork in between, so multi-branch teams can take on more volume without adding headcount.

MOAB customer inbound board with service calls, quote requests, rental extensions, and invoice questions sorted by status
2,500+ orders processed daily1,000+ delivery routes dispatched dailySOC 1 & SOC 2 Type II certified

Trusted by leading rental companies and dealerships

Axis Portable Air
National Trench Safety
Battlefield Equipment Rental, The Cat Rental Store
Texas First Cat Rentals
Toromont
Holt Cat
H.O. Penn Cat
Decker, The Cat Rental Store

Rental-native ERP vs generic ERP with a rental add-on

Many rental companies run a general-purpose ERP with a rental module on top. Here's how that compares with an ERP built for rental from the start.

Category
MOABRental-native ERP
Generic ERPWith a rental add-on
Data model
One record for assets, contracts, service, and financials
Rental data in an add-on, synced to the core ERP
Contract billing
Swaps, partial returns, extensions, and cycle billing handled on the contract
Often handled through customization or manual adjustments
Availability
Live status for every unit across branches
Depends on how often the add-on syncs
Accounting
AR, AP, and general ledger built in, or connected to your existing ledger
Strong core accounting, with rental events posted through the integration
AI
AI-native: works on live orders, payments, and assets
Varies by vendor and add-on
Upgrades
One product, one release cycle
Add-on and ERP upgraded separately
Implementation
Named MOAB implementation lead, branch-by-branch or all at once
ERP partner plus add-on vendor

Switching is handled for you. A named MOAB implementation lead moves your customers, assets, and open contracts over, and you can go live one branch at a time.

Quote to cash in one equipment rental ERP

Every module in MOAB reads and writes the same live data, so nothing gets rekeyed on its way to accounting. The same system runs specialty fleets and heavy equipment rental operations.

Quotes and orders

AI drafts orders straight from customer emails using live availability by branch, and reps confirm them in minutes.

Contracts and rental billing

Rates and billing cycles live on the contract itself, so invoices match what actually happened in the field.

Dispatch and logistics

Dispatchers plan routes on a live map and can see when tomorrow's trucks are full before it becomes a problem.

Service and repairs

Work orders tie to the asset, so downtime shows up in availability the moment a unit goes into the shop.

Receivables and payables

AI applies customer payments to open invoices, short-pays included, while your team matches vendor bills to purchase orders in the same system.

General ledger and financial statements

The general ledger is built in and stays in sync with operations, so month-end doesn't need a spreadsheet.

Rental and dealership on one platform

Dealers that also rent and service equipment can run the whole business in MOAB on one set of customers and financials. Explore MOAB for dealerships

Cloud-based and built for multi-branch operations

Your whole team works from the same live system on desktop or mobile, and 30% of quotes and contracts are now created on a phone. Customers can request equipment and pay invoices through their own portal.

AI that works on your live rental data

Legacy ERPs were built before AI, so their AI features sit on top of disconnected data. MOAB was built AI-native from the ground up, so its AI works on the live record and finishes real tasks.

MOAB dashboard showing revenue held by order stage, call-off to invoice days against a 5-day target, and third-party fulfillment cost

Inbound requests become orders

MOAB reads incoming customer emails and drafts the order for a rep to confirm. At Axis Portable Air, 48% of revenue ran through these workflows.

Cash applied automatically

AI reads remittances and applies payments to open invoices. Axis cut the time it takes to apply cash by 35%.

Reporting in plain English

Ask something like "what's our utilization by branch this month?" and get the answer from live data.

See how MOAB uses AI →

Axis Portable Air

Axis grew over 50% on MOAB and tightened its books while doing it

Since switching from Point of Rental, Axis Portable Air has grown more than 50% year over year and added 9 new branches, and its finance numbers improved along the way.

+30%revenue from the same assets
−11 daysDSO, while credit sales grew about 70%
−30%write-offs as a share of fleet cost
+4.4 ptstime utilization, 34.6% to 39.0%

"MOAB is an information superhighway compared to our old system."

Vice President, Axis Portable Air
Read the Axis story →

Integrations and enterprise-grade security

MOAB connects to the telematics, payments, and accounting tools rental teams already use. It is SOC 1 and SOC 2 Type II certified, and your data team gets full API and SQL access.

Samsara
Stripe
Avalara
Rouse
SmartEquip
Salesforce
Geotab
Intuit QuickBooks
Sage
Microsoft Dynamics 365
Oracle NetSuite
Oracle
SOC 1 & SOC 2Type II certified
AES-256Encryption at rest and in transit
850+ API endpointsAnything in MOAB, via API
Direct SQL accessA read-only replica of your data

Equipment rental ERP FAQ

What is an equipment rental ERP?

Equipment rental ERP, sometimes called ERP rental software, runs a rental company's operations and finances in one system, from the first quote through the general ledger. It's built around how rental works, where one asset earns revenue many times over.

How is a rental ERP different from equipment rental management software?

Rental management software typically covers the counter and the yard. A rental ERP adds accounting, so operations and finance share one record. MOAB does both. See our equipment rental management software

What makes MOAB an AI-native ERP?

MOAB was designed around AI from day one, so AI runs inside core workflows on the same live data your teams use. That's how it can turn a customer email into an order, or apply a payment, without anyone rekeying data.

Does MOAB include a general ledger, or do we keep our current accounting system?

Either works. AR, AP, and the general ledger are built into MOAB and stay in sync with operations. If you prefer to keep your books in an outside system, MOAB connects to QuickBooks, Sage, Microsoft Dynamics 365, NetSuite, and Oracle.

Can MOAB replace a generic ERP that runs a rental add-on?

Yes. A named MOAB implementation lead maps your branches, pricing rules, and billing cycles, then migrates customers, assets, rates, and open contracts. Teams train and test on their own data before go-live, branch by branch or all at once.

Is MOAB a cloud ERP?

Yes. MOAB is cloud-based, so every branch works from the same live system on desktop or mobile, with no on-site servers to maintain.

Have a question that isn't here?

Run your rental business on an AI-native ERP

See how multi-branch rental companies like Axis Portable Air and National Trench Safety run operations and finance on MOAB.